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Original Title: How We Choose: The Subtext of Life
ISBN: 0446504114 (ISBN13: 9780446504119)
Edition Language: English
Literary Awards: Financial Times and McKinsey Business Book of the Year Nominee for Shortlist (2010)
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The Art of Choosing Paperback | Pages: 368 pages
Rating: 3.83 | 5680 Users | 478 Reviews

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Title:The Art of Choosing
Author:Sheena Iyengar
Book Format:Paperback
Book Edition:Anniversary Edition
Pages:Pages: 368 pages
Published:March 9th 2011 by Twelve (first published January 1st 2010)
Categories:Psychology. Nonfiction. Business. Self Help. Science. Sociology. Personal Development

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Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use The Art of Choosing as your companion and guide for the many challenges ahead.

Rating Appertaining To Books The Art of Choosing
Ratings: 3.83 From 5680 Users | 478 Reviews

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I had to read this non-fiction book quite slowly, over the course of a month, annoying friends and colleagues by citing Iyengar's studies as they attempted to choose items off a menu, though even this slow pace wasn't long enough to really make the information stick in my brain.Iyengar presents a rather overwhelming amount of information on her enormous and fascinating topic, mostly in the form of psychology experiments about how people choose things and make decisions both trivial and life or

I might have learned more from this book if I had read it closer to its publication date, but by now I had already read about almost all the studies the author mentions in other places. I think a better title for this book would be A Discussion on Choice. You aren't going to get any practical tips about choosing until the afterword.

It revolves around discipline at the end. Books presented with several surveys and researches. It talks more about what you will do and sometime why you would do what you do but either not or very succinctly touches how to overcome it. The first chapter has been started with interesting stories but I kept waiting for any practical tips or any framework which the book failed to provide. Though, some notes I extracted I finished it in 10 hours only, it is a kind of causal read, no deeper

Outstanding and prolific, amazing book by an awesome author"We do the same thing in our lives- embracing information that supports what we already prefer or vindicates choices we made. After all, it feels better to justify our opinions rather than challenge them"-my pick of the quotes from the bookThe Introduction is warm and amiable, you get to picture a little bit of the writer's life and character, events in her past which then shaped her life and including the project of this book, when you

3.5 stars Pretty interesting. I liked the three major areas the author concentrated on: a) culture plays a part in how we see choice in our daily lives, b) too much choice isn't good, c) sometimes we actually would prefer is someone else made a choice where the stakes are really high.I did learn a few things from this book, though a few were self-explanatory. And though Sheena Iyengar did open with a discussion of how choice is perceived throughout different cultures, she did not go into any

I absolutely loved this book. The author goes to great lengths to clarify why we make the choices we make. She looks at how we are raised helps influence how we approach decisions, how other influence us in the moment of making a choice, how we really feel about the choices we make and how even when you abstain from making a choice you are still making a choice. I really enjoyed reading this as it was able to be both personal and informative. i hope this doesn't end up getting lumped in with

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